Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on May 13, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Creative advertising has been widely used in tourism destination marketing, and artificial intelligence (AI) generation technology inspires creators’ thinking with its accurate big data and strong content generation ability and helps and enables the ...
Creative advertising has been widely used in tourism destination marketing, and artificial intelligence (AI) generation technology inspires creators’ thinking with its accurate big data and strong content generation ability and helps and enables the ...