The impact of smart technologies on tourist wellbeing: The moderating role of need-for-cognition

Patricia-María Carrasco-García, Dolores-María Frías-Jamilena, Ana-Isabel Polo-PeñaUniversity of Granada, Marketing and Market Research, University of Granada, Instituto Andaluz de Investigación e Innovación en Turismo

Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on May 15, 2025

Abstract

Journal of Vacation Marketing, Ahead of Print.
The purpose of this empirical study is to examine how the use of smart technologies—virtual reality (VR), artificial intelligence (AI), and intelligent virtual environments (IVEs)—impacts tourists’ overall wellbeing in the context of a virtual destination ...