Avoiding tourists’ cultural distortion risk perceptions: Designing appropriate cultural heritage tourism advertising content
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on June 13, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Advertising is closely associated with tourists' awareness of local culture. Unreasonable advertising content may raise tourists’ concerns about cultural distortion, thus negatively affecting the destination image. However, how to design advertising ...
Advertising is closely associated with tourists' awareness of local culture. Unreasonable advertising content may raise tourists’ concerns about cultural distortion, thus negatively affecting the destination image. However, how to design advertising ...