Exploring how cute museum cultural and creative products affect consumer engagement behavior
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on August 25, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Museum cultural and creative products (MCCPs) play an important role in facilitating the development and functionality of museums by making cultural resources more accessible to the public; however, few studies have examined cute MCCP designs and their ...
Museum cultural and creative products (MCCPs) play an important role in facilitating the development and functionality of museums by making cultural resources more accessible to the public; however, few studies have examined cute MCCP designs and their ...