Exploring the role of immersive technology in promoting ecotourism: Integrating perspectives from environmental psychology theory and the theory of planned behavior
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on September 29, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
Immersive technology has become an effective tool for stimulating consumer interest in tourism destinations. However, its application in ecotourism, particularly in promoting tourists’ responsible behavior at destinations, remains underexplored. Drawing ...
Immersive technology has become an effective tool for stimulating consumer interest in tourism destinations. However, its application in ecotourism, particularly in promoting tourists’ responsible behavior at destinations, remains underexplored. Drawing ...