Unlocking virtual experiences: A laboratory study of the acceptability and usability of 360˚ virtual tours
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on December 29, 2025
Abstract
Journal of Vacation Marketing, Ahead of Print.
The emergence of advanced visual technology has led to widespread use of 360˚ virtual tours (VTs) by attractions, especially in the post-COVID-19 era. However, limited studies focused on investigating users’ behavioral intentions to continue using 360˚ ...
The emergence of advanced visual technology has led to widespread use of 360˚ virtual tours (VTs) by attractions, especially in the post-COVID-19 era. However, limited studies focused on investigating users’ behavioral intentions to continue using 360˚ ...