Impact of audiences’ viewing frequency of travel reality shows on travel intention
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on March 06, 2026
Abstract
Journal of Vacation Marketing, Volume 32, Issue 3, Page 1033-1044, July 2026.
This study explores the impact of tourists’ viewing frequency of travel reality shows on willingness to travel through cultivation theory and uses & gratification theory, along with a pilot study and three scenario-based experiments. Results indicate that ...
This study explores the impact of tourists’ viewing frequency of travel reality shows on willingness to travel through cultivation theory and uses & gratification theory, along with a pilot study and three scenario-based experiments. Results indicate that ...