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From pixels to places: Leveraging the meaning transfer mechanism of video games to shape travel intention

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Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Published online on

Abstract

Journal of Vacation Marketing, Volume 32, Issue 3, Page 1006-1019, July 2026.
Digital technologies increasingly intertwine gaming and tourism, with video games featuring real-world destinations becoming an important driver of travel intention. However, the psychological mechanisms through which gaming experiences translate into ...