Digital food narratives and rural influencer: Rethinking the local food in agricultural heritage tourism
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on March 24, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Local food, as a key tourism resource in agricultural heritage sites, reflects traditional lifestyles and human–nature relationships. The growing influence of social media, particularly TikTok, has transformed the interaction between local food and ...
Local food, as a key tourism resource in agricultural heritage sites, reflects traditional lifestyles and human–nature relationships. The growing influence of social media, particularly TikTok, has transformed the interaction between local food and ...