Backward mental time travel: The interactive effects of mental time travel direction and tourism activity type on travel intention
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on January 27, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Potential tourists may project their upcoming travel in two directions of mental time travel: from the present to the posttravel future, and from a mentally simulated posttravel future back to the present. Based on regulatory focus theory, this study ...
Potential tourists may project their upcoming travel in two directions of mental time travel: from the present to the posttravel future, and from a mentally simulated posttravel future back to the present. Based on regulatory focus theory, this study ...