A social comparison and identity perspective on benign envy: Linking travel inspiration to visit intention
Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries
Published online on April 04, 2026
Abstract
Journal of Vacation Marketing, Ahead of Print.
Although prior studies have documented the effects of benign envy and its positive outcomes, limited research has examined how benign envy translates into travel inspiration and, in turn, visit intention among millennials. Drawing on social comparison ...
Although prior studies have documented the effects of benign envy and its positive outcomes, limited research has examined how benign envy translates into travel inspiration and, in turn, visit intention among millennials. Drawing on social comparison ...