Dissecting the Role of Sustainability in Shaping Visitors’ Perceived Value for Tourism Destinations
Published online on July 13, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 7, Page 2010-2030, September 2026.
This study examines how sustainability shapes visitors’ perceived value for tourism destinations. Using partial least squares structural equation modeling and importance-performance map analysis on survey data from 639 tourists, the study analyzes the ...
This study examines how sustainability shapes visitors’ perceived value for tourism destinations. Using partial least squares structural equation modeling and importance-performance map analysis on survey data from 639 tourists, the study analyzes the ...