Generative AI-Destination Marketing: Do Privacy Concerns and Justification Matter?
Published online on July 31, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 7, Page 1985-2009, September 2026.
This study examines the impact of generative AI-powered recommendations on potential tourists’ perceptions, focusing on the interplay between social presence and privacy concerns. Building upon social presence theory and privacy issues, we explore whether ...
This study examines the impact of generative AI-powered recommendations on potential tourists’ perceptions, focusing on the interplay between social presence and privacy concerns. Building upon social presence theory and privacy issues, we explore whether ...