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Machine Learning Techniques in Tourism and Hospitality Research: A Critical Assessment

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Journal of Travel Research

Published online on

Abstract

Journal of Travel Research, Volume 65, Issue 7, Page 1899-1920, September 2026.
Machine learning techniques have gained increasing prominence in tourism and hospitality research for data analysis and business strategy formulation. This study systematically reviews 406 peer-reviewed articles published between 2007 and 2023, ...