Virtual Reality and Memory Retention: The Cognitive Architecture of Virtual Memorable Tourism Experiences
Published online on August 03, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 7, Page 2082-2101, September 2026.
Research on virtual reality (VR) tourism experiences has grown exponentially. Despite this, the cognitive mechanisms that make VR tourism experiences memorable remain underexplored. This research critically examines the cognitive processes which prolong ...
Research on virtual reality (VR) tourism experiences has grown exponentially. Despite this, the cognitive mechanisms that make VR tourism experiences memorable remain underexplored. This research critically examines the cognitive processes which prolong ...