Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics
Published online on August 06, 2025
Abstract
Journal of Travel Research, Volume 65, Issue 7, Page 2102-2122, September 2026.
Destination logos and textual content are key components of tourism promotion. However, the ways in which these two elements can be matched to create effective destination advertisements are unclear. This research classifies destination logos based on ...
Destination logos and textual content are key components of tourism promotion. However, the ways in which these two elements can be matched to create effective destination advertisements are unclear. This research classifies destination logos based on ...