Immersive Experience: Aligning Service Design and Psychological Engagement
Published online on February 11, 2026
Abstract
Journal of Service Research, Volume 29, Issue 2, Page 171-188, May 2026.
This paper conceptualizesimmersive experienceas a service phenomenon that arises from the alignment of service design (concept, spatial, and interactive design) and psychological engagement and is manifested in contemporary entertainment settings, ...
This paper conceptualizesimmersive experienceas a service phenomenon that arises from the alignment of service design (concept, spatial, and interactive design) and psychological engagement and is manifested in contemporary entertainment settings, ...