Persistence of Contested Value Cocreation Practices
Published online on February 14, 2025
Abstract
Journal of Service Research, Volume 29, Issue 2, Page 225-242, May 2026.
The climate crisis and other global challenges make it clear that not only are new value cocreation practices (VCPs) needed, but some current VCPs must be discontinued. Prior service literature assumes that VCPs can be disrupted by reforming the ...
The climate crisis and other global challenges make it clear that not only are new value cocreation practices (VCPs) needed, but some current VCPs must be discontinued. Prior service literature assumes that VCPs can be disrupted by reforming the ...