The Impact of Cost Structure Appeals on Fairness Perceptions and Payments
Published online on June 06, 2025
Abstract
Journal of Service Research, Volume 29, Issue 2, Page 259-279, May 2026.
Recent research shows promising effects of monetary cost transparency on consumer response, even though firms have traditionally kept cost information hidden. This research examines whether similar benefits can be achieved from cost structure appeals, ...
Recent research shows promising effects of monetary cost transparency on consumer response, even though firms have traditionally kept cost information hidden. This research examines whether similar benefits can be achieved from cost structure appeals, ...