Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance
Published online on October 15, 2025
Abstract
Journal of Service Research, Ahead of Print.
Loyalty programs remain a cornerstone in the relationships between customers and service providers. While most previous research focuses on comparing the effectiveness of loyalty programs by comparing the consumption behaviors of members and non-members, ...
Loyalty programs remain a cornerstone in the relationships between customers and service providers. While most previous research focuses on comparing the effectiveness of loyalty programs by comparing the consumption behaviors of members and non-members, ...