Specialist, Generalist, or Both? How Chief Marketing Officers’ Career Experiences Shape the Pace of Service Innovation
Published online on January 08, 2026
Abstract
Journal of Service Research, Ahead of Print.
The role of chief marketing officers (CMOs) for service innovation has mostly been overlooked in empirical research. Particularly unclear is how CMOs’ personal career experiences shape their firms’ pace of service innovation. We address this issue by ...
The role of chief marketing officers (CMOs) for service innovation has mostly been overlooked in empirical research. Particularly unclear is how CMOs’ personal career experiences shape their firms’ pace of service innovation. We address this issue by ...