Integrating and Visualizing Heterogeneous Data: A Mixed Methods Case Study of Advertising Films
Journal of Mixed Methods Research
Published online on October 29, 2025
Abstract
Journal of Mixed Methods Research, Volume 20, Issue 3, Page 227-252, July 2026.
This article addresses a core challenge in mixed methods research: integrating and visualizing heterogeneous data in a rigorous and transparent way. It introduces a novel approach to joint display analysis using dynamic, interactive visualizations that ...
This article addresses a core challenge in mixed methods research: integrating and visualizing heterogeneous data in a rigorous and transparent way. It introduces a novel approach to joint display analysis using dynamic, interactive visualizations that ...