Transforming Marketing Creative Capacities: The Role of Artificial Intelligence in Minimizing Creative Constraints
Journal of Marketing Education
Published online on February 08, 2025
Abstract
Journal of Marketing Education, Volume 48, Issue 1, Page 42-52, April 2026.
Artificial intelligence (AI) is poised to transform the way marketing activities are conducted and, as such, how educators prepare students for the ever-changing marketing landscape. As AI becomes increasingly integrated into marketing practices, it is ...
Artificial intelligence (AI) is poised to transform the way marketing activities are conducted and, as such, how educators prepare students for the ever-changing marketing landscape. As AI becomes increasingly integrated into marketing practices, it is ...