Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education
Journal of Marketing Education
Published online on February 20, 2025
Abstract
Journal of Marketing Education, Volume 48, Issue 1, Page 110-123, April 2026.
Experiential learning is key to any discipline, and in marketing it is of particular interest to foster mastery and a sense of professionalism through a client project in the classroom. In the marketing education literature, the value of client projects ...
Experiential learning is key to any discipline, and in marketing it is of particular interest to foster mastery and a sense of professionalism through a client project in the classroom. In the marketing education literature, the value of client projects ...