The Impact of Generative AI on Syllabus Design and Learning
Journal of Marketing Education
Published online on December 12, 2024
Abstract
Journal of Marketing Education, Volume 48, Issue 1, Page 20-41, April 2026.
This research examines the impact of generative artificial intelligence (AI) on the perception of educational content quality, specifically by comparing AI-generated and human-generated course syllabi in marketing education. Results from four studies ...
This research examines the impact of generative artificial intelligence (AI) on the perception of educational content quality, specifically by comparing AI-generated and human-generated course syllabi in marketing education. Results from four studies ...