Learning by Doing: Factors Associated With Business Students’ Intentions to Engage in Experiential Learning
Journal of Marketing Education
Published online on April 14, 2026
Abstract
Journal of Marketing Education, Ahead of Print.
Experiential learning (EL) equips students with practical skills and real-world experience essential for professional success. Yet, there is limited research that explores what shapes students’ attitudes and intentions toward EL participation. This study ...
Experiential learning (EL) equips students with practical skills and real-world experience essential for professional success. Yet, there is limited research that explores what shapes students’ attitudes and intentions toward EL participation. This study ...