The Current State of Marketing Doctoral Programs: Trends, Challenges, and Opportunities
Journal of Marketing Education
Published online on June 30, 2025
Abstract
Journal of Marketing Education, Ahead of Print.
Marketing doctoral programs have evolved to sustain and improve the contributions of the marketing discipline. This research reviews the state of marketing doctoral programs and reports the results of a survey of marketing doctoral directors. The global ...
Marketing doctoral programs have evolved to sustain and improve the contributions of the marketing discipline. This research reviews the state of marketing doctoral programs and reports the results of a survey of marketing doctoral directors. The global ...