Understanding Sense of Belonging Among Undergraduate Marketing Majors

Mohammad Sakif Amin, JoAnn L. Atkin, Scott Cowley, James A. Eckert, Bruce G. Ferrin, Teresa Greenlees, Robert L. Harrison, Eric Harvey, Karen M. Lancendorfer, Thaweephan Leingpibul, Amy MacMillan, Alhassan G. Mumuni, Kelley O, Ann Veeck, Zachary Williams, Hu Xie, Marcellis M. Zondag, Russell J. Zwanka

Journal of Marketing Education

Published online on July 21, 2025

Abstract

Journal of Marketing Education, Ahead of Print.
A strong sense of belonging can meaningfully enrich students’ academic and social experiences. This study investigates the key academic and social factors that contribute to marketing students’ sense of belonging and examines how that sense of belonging ...