You Do It, AI Does It, You Compare and Reflect: Exploring Reflective Learning With Generative AI in Principles of Marketing
Journal of Marketing Education
Published online on July 28, 2025
Abstract
Journal of Marketing Education, Ahead of Print.
This study explores how a structured comparative assignment, “You do it, GAI does it, you compare and reflect,” can support reflective learning in marketing education. Drawing on a dual methodology of systematic literature review and thematic analysis of ...
This study explores how a structured comparative assignment, “You do it, GAI does it, you compare and reflect,” can support reflective learning in marketing education. Drawing on a dual methodology of systematic literature review and thematic analysis of ...