Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career
Journal of Marketing Education
Published online on September 17, 2025
Abstract
Journal of Marketing Education, Ahead of Print.
While academic sales programs are growing, companies continue to struggle to attract a sufficient number of students to meet the high demand for sales professionals. Therefore, early exposure to sales career options is vital. This exploratory study ...
While academic sales programs are growing, companies continue to struggle to attract a sufficient number of students to meet the high demand for sales professionals. Therefore, early exposure to sales career options is vital. This exploratory study ...