The Importance of Applying Theory to Practice: A Review of Current Case Study Utilization in Sustainability Curriculum
Journal of Marketing Education
Published online on October 29, 2025
Abstract
Journal of Marketing Education, Ahead of Print.
Recent literature has established that the infusion of sustainability into the curriculum of higher education embodies an important pathway that allows future marketing leaders to rethink the application of sustainability to business and marketing ...
Recent literature has established that the infusion of sustainability into the curriculum of higher education embodies an important pathway that allows future marketing leaders to rethink the application of sustainability to business and marketing ...