The Impact of Social Anxiety and Self-Consciousness on Perceived Functional and Relational Customer-Orientation Learning in Experiential Virtual Sales Role-Play
Journal of Marketing Education
Published online on November 10, 2025
Abstract
Journal of Marketing Education, Ahead of Print.
This research investigates the impact of virtual sales role-play, role-play social anxiety, public self-consciousness, and private self-consciousness on the perceived functional and relational customer-orientation learning in virtual sales role-play. ...
This research investigates the impact of virtual sales role-play, role-play social anxiety, public self-consciousness, and private self-consciousness on the perceived functional and relational customer-orientation learning in virtual sales role-play. ...