Developing Market Insights, Ethnographic Research Skills, and Compassion Through Field Studies in Impoverished Markets
Journal of Marketing Education
Published online on November 12, 2025
Abstract
Journal of Marketing Education, Ahead of Print.
The article reports on pedagogical interventions designed to integrate the lived realities of impoverished consumer segments into marketing education. Drawing on teaching experiences from the Rural and Inclusive Marketing (RIM) course at an Indian ...
The article reports on pedagogical interventions designed to integrate the lived realities of impoverished consumer segments into marketing education. Drawing on teaching experiences from the Rural and Inclusive Marketing (RIM) course at an Indian ...