“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population
Published online on September 10, 2025
Abstract
Journal of Macromarketing, Volume 46, Issue 1, Page 84-91, March 2026.
The rapid growth in Artificial Intelligence (AI), while having positive elements, also raises important ethical concerns, especially concerning vulnerable populations. Recent macromarketing research has indicated that if AI is not used properly, it could ...
The rapid growth in Artificial Intelligence (AI), while having positive elements, also raises important ethical concerns, especially concerning vulnerable populations. Recent macromarketing research has indicated that if AI is not used properly, it could ...