From Propensities to Propellers: Understanding System-Level Influences on Entrepreneurs’ Environmental Sustainability Practice in Non-WEIRD Societies
Published online on December 03, 2025
Abstract
Journal of Macromarketing, Volume 46, Issue 1, Page 5-29, March 2026.
Research on environmental sustainability practice (ESP) remains dominated by evidence from WEIRD (Western, Educated, Industrialized, Rich, and Democratic) societies, leaving limited understanding of how entrepreneurs in non-WEIRD African contexts engage ...
Research on environmental sustainability practice (ESP) remains dominated by evidence from WEIRD (Western, Educated, Industrialized, Rich, and Democratic) societies, leaving limited understanding of how entrepreneurs in non-WEIRD African contexts engage ...