Shaping Markets, Shifting Burdens: Collective Opportunism and Asymmetrical Market-Shaping
Published online on October 27, 2025
Abstract
Journal of Macromarketing, Volume 46, Issue 1, Page 30-51, March 2026.
Recent years have seen growing interest in market-shaping – the intentional efforts of firms, consumers, governments, and nonprofits to transform, disrupt, or maintain market systems. However, the ‘dark side’ of market shaping – its strategic use to ...
Recent years have seen growing interest in market-shaping – the intentional efforts of firms, consumers, governments, and nonprofits to transform, disrupt, or maintain market systems. However, the ‘dark side’ of market shaping – its strategic use to ...