The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance
Published online on April 17, 2026
Abstract
Journal of Macromarketing, Volume 46, Issue 2, Page 173-189, June 2026.
Macromarketing scholars have long explored connections between marketing, markets, and society, especially in contexts where consumption habits significantly impact environmental and social outcomes. Our work contributes to this discussion by ...
Macromarketing scholars have long explored connections between marketing, markets, and society, especially in contexts where consumption habits significantly impact environmental and social outcomes. Our work contributes to this discussion by ...