Data-Driven Configurations of Global Prosperity
Published online on July 23, 2025
Abstract
Journal of Macromarketing, Volume 46, Issue 2, Page 227-248, June 2026.
Harnessing advanced analytics to address global challenges could become a hallmark of macromarketing research. But currently, such harnessing is rarely done because of the scarcity of country-level data resulting from conceptualizations and methods that ...
Harnessing advanced analytics to address global challenges could become a hallmark of macromarketing research. But currently, such harnessing is rarely done because of the scarcity of country-level data resulting from conceptualizations and methods that ...