Parent-Child Interactions and Children's Phygital Risk Behaviors: A Human-Centric Approach
Published online on December 30, 2025
Abstract
Journal of Macromarketing, Ahead of Print.
Phygitality creates environments filled with paradoxical situations and tensions. Using Paradox Theory as the macro-foundational lens, this conceptual article integrates Attachment Theory and Behavioral Control Theory as the supporting macro-foundations ...
Phygitality creates environments filled with paradoxical situations and tensions. Using Paradox Theory as the macro-foundational lens, this conceptual article integrates Attachment Theory and Behavioral Control Theory as the supporting macro-foundations ...