Alleviating Poverty as a Lived Polycrisis Through Inclusive Phygital Solutions
Published online on February 03, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
As the first goal of the United Nations Sustainable Development Goals (SDGs), poverty (SDG 1) is increasingly experienced as a polycrisis, wherein interconnected crises compound and amplify one another. Income shortfalls, in particular, intersect with ...
As the first goal of the United Nations Sustainable Development Goals (SDGs), poverty (SDG 1) is increasingly experienced as a polycrisis, wherein interconnected crises compound and amplify one another. Income shortfalls, in particular, intersect with ...