Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being
Published online on February 17, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
Hybrid work has turned employee experience into a phygital phenomenon, in which physical and digital experiences jointly shape well-being and organizational performance. Yet existing employee experience models often treat physical and digital domains as ...
Hybrid work has turned employee experience into a phygital phenomenon, in which physical and digital experiences jointly shape well-being and organizational performance. Yet existing employee experience models often treat physical and digital domains as ...