Contingent Boycotts: The Temporal Evolution of Consumer Justifications
Published online on February 23, 2026
Abstract
Journal of Macromarketing, Volume 46, Issue 2, Page 160-172, June 2026.
Consumer boycotts are often examined cross-sectionally as expressions of moral, ideological, or economic concern, yet such accounts can understate how boycott justifications shift as surrounding conditions change. This study develops the concept of the ...
Consumer boycotts are often examined cross-sectionally as expressions of moral, ideological, or economic concern, yet such accounts can understate how boycott justifications shift as surrounding conditions change. This study develops the concept of the ...