The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education
Published online on February 27, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
This exploratory study advances the phygital customer experience literature by introducing the Digitalization Physicalization Customer Experience (DPCX) framework, to holistically examine CX in 2 phygital contexts. Qualitative insights from twenty ...
This exploratory study advances the phygital customer experience literature by introducing the Digitalization Physicalization Customer Experience (DPCX) framework, to holistically examine CX in 2 phygital contexts. Qualitative insights from twenty ...