Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition
Published online on March 11, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
This paper demonstrates the ethical tension between the American Marketing Association's normative definition of marketing, which emphasises creating value for customers and society, and the marketing of harmful products like tobacco, alcohol, and ultra-...
This paper demonstrates the ethical tension between the American Marketing Association's normative definition of marketing, which emphasises creating value for customers and society, and the marketing of harmful products like tobacco, alcohol, and ultra-...