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(Un)doing Markets: Inter-Field Dynamics, Collective Action and the Emergence of Music Streaming

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Journal of Macromarketing

Published online on

Abstract

Journal of Macromarketing, Volume 46, Issue 2, Page 97-115, June 2026.
This article examines field-level processes that condition actors’ efforts to mobilize collective strategic action for institutional change in markets, showing how such efforts may unsettle existing arrangements while simultaneously laying the groundwork ...