Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being
Published online on February 06, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
The rapid rise of hybrid consumption raises important macromarketing questions about consumer well-being. Our research, which is conceptual in nature, offers a framework that explains how hybrid sequenced solutions influence consumer well-being. Our ...
The rapid rise of hybrid consumption raises important macromarketing questions about consumer well-being. Our research, which is conceptual in nature, offers a framework that explains how hybrid sequenced solutions influence consumer well-being. Our ...