Emerging Technologies, Data-Driven Insights, and the Transformation of Marketing Systems
Published online on March 30, 2026
Abstract
Journal of Macromarketing, Volume 46, Issue 2, Page 206-209, June 2026.
This special issue of the Journal of Macromarketing investigates the transformative impact of digital technologies on marketing systems and broader societal outcomes, moving beyond the scope of firm-level innovation. The issue features three articles: one ...
This special issue of the Journal of Macromarketing investigates the transformative impact of digital technologies on marketing systems and broader societal outcomes, moving beyond the scope of firm-level innovation. The issue features three articles: one ...