Algorithms in Marketing Systems: A Framework for Distributed Agency and Market Authority
Published online on April 08, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
Markets increasingly operate through algorithmic systems exercising decision-making authority traditionally reserved for humans. This article develops the Algorithmic Sovereignty Framework to theorize how constitutive market authority, the capacity to ...
Markets increasingly operate through algorithmic systems exercising decision-making authority traditionally reserved for humans. This article develops the Algorithmic Sovereignty Framework to theorize how constitutive market authority, the capacity to ...