Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)
Published online on February 07, 2025
Abstract
Journal of Macromarketing, Volume 46, Issue 2, Page 210-226, June 2026.
This study aims to fill a significant gap in the existing literature by thoroughly examining the relationship between privacy and customer welfare across different market types at the macrolevel, with a specific emphasis on the B2B (Business-to-Business) ...
This study aims to fill a significant gap in the existing literature by thoroughly examining the relationship between privacy and customer welfare across different market types at the macrolevel, with a specific emphasis on the B2B (Business-to-Business) ...