Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives
Published online on May 27, 2025
Abstract
Journal of Macromarketing, Volume 46, Issue 2, Page 249-264, June 2026.
The emergence of influencer marketing has brought about a significant shift in how brands engage with consumers. The innovative use of human-like “biodigital” influencers has significantly increased because they offer unique advantages over traditional ...
The emergence of influencer marketing has brought about a significant shift in how brands engage with consumers. The innovative use of human-like “biodigital” influencers has significantly increased because they offer unique advantages over traditional ...